MATTHEW SHEPARD FOUNDATION GAY SKI WEEK ANNOUNCED FOR 2011

CRESTED BUTTE, CO, June 15, 2010 – StraightOut Media & Marketing, the Matthew Shepard Foundation and Crested Butte Mountain Resort (CBMR) have announced the launch of “Butte 11: Matthew Shepard Foundation Gay Ski Week.”  The event will take place at to Colorado ski and snowboard resort from March 19 – 26, 2010 with additional activities in the towns of Mt. Crested Butte, CO and Crested Butte, CO.

“This new event provides the perfect vehicle for communicating the education, advocacy and awareness work of the Foundation,” said Jason Marsden, executive director of the Mathew Shepard Foundation. “This was a large scale opportunity to bring attention to our mission.”

The production will be mounted by StraightOut Media & Marketing (SOMM), well known for producing the top-ranked Telluride Gay Ski Week, and is being co-developed with CBMR and the Matthew Shepard Foundation (MSF), one of the leading GLBT education, advocacy and awareness organizations in the United States.

“We are honored to be the home of the new Matthew Shepard Gay Ski Week,” said Ken Stone, chief operating officer of CBMR. “Crested Butte has so much to offer in terms of recreation, celebration and discovery — we know participants will be dazzled. And for us, Butte 11 will most certainly be a highlight of this year’s ski season.’

“We look forward to creating a signature event for the Matthew Shepard Foundation that raises not only awareness but also contributions to the organization,” said Scott Barretto, co-founder of SOMM. “Crested Butte is known for its superb spring skiing, so the sun and the snow will make for a unique gay ski week experience like no other”.

Butte 11: Matthew Shepard Foundation Gay Ski Week will boast a full schedule of events in addition to renowned skiing. Planning activities are now underway and additional information will soon be available along with the launch of the official website.

Butte 11: Matthew Shepard Foundation Gay Ski Week

When:          Saturday, March 19 – Saturday March 26, 2011

Where:         Crested Butte Mountain Resort and Towns of Creates Butte and Mount Crested Butte

Info:                        Event pricing, lodging and travel information to be announced.

About StraightOut Media & Marketing

StraightOut Media & Marketing (SOMM) is a Dallas-based company with more than 40 years of combined agency and client side experience; including, national and global public relations, media relations, corporate communications, branding and strategic marketing.  SOMM brings demonstrated expertise in a range of markets and industries from retail, non-profit organizations, diversity marketing, restaurants, hotels and destination marketing to mobile communications, broadcast media, print media, motion pictures, financial communications and residential and multi-family housing. In addition to solid mainstream experience, SOMM has developed a strong reputation as one of the very few “go to” agencies when clients are looking for expertise in marketing to the GLBT community.  For more information, visit www.straightoutmedia.com

About the Matthew Shepard Foundation

The Matthew Shepard Foundation was founded by Dennis and Judy Shepard in memory of their 21-year old son, Matthew, who was murdered in an anti-gay hate crime in Wyoming in October 1998. 
Created to honor Matthew in a manner that was appropriate to his dreams, beliefs and aspirations, the Foundation seeks to “Replace Hate with Understanding, Compassion & Acceptance” through its varied educational, outreach and advocacy programs and by continuing to tell Matthew’s story. In addition to dozens of visits to public and private high schools and colleges by Judy Shepard and Foundation staff each year, the Foundation also provides a youth-oriented LGBT resource directory, MatthewsPlace.com, which has been visited by more than 250,000 unique visitors since inception, and which will be expanded next year with live chat, news and educational video and other interactive features.

About Crested Butte Mountain Resort

Nestled in the heart of Colorado’s Rocky Mountains, Crested Butte is committed to preserving the pristine landscape and mountain lifestyle. With vibrant Victorian store-fronts and expressive local characters, the small historic town remains true to its heritage and radiates an unparalleled welcoming and inviting spirit that celebrates a simpler life and time. Thanks to a widely diverse landscape, whether beginner or burgeoning national champion, outdoor enthusiasts of all levels will find a new challenge with each visit. From world-class mountain biking, to legendary skiing and snowboarding, to a secluded fly-fishing experience, Crested Butte is one of Colorado’s best-kept secrets. For more information about Crested Butte’s lodging, conference, meeting facilities, and special packages, call Crested Butte Vacations at (800) 600-2803 or visit the web site at www.skicb.com.

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